Ten years after the International Air Transport Association introduced its New Distribution Capability standards for web-based protocols to sell airline products, corporate travel bookings using those protocols remain a drop in the bucket.
Including leisure bookings, NDC's penetration of indirect distribution for IATA member airlines in the quarter ending in March was 10 percent, driven largely by consumer travel websites. Speaking Wednesday during a virtual meeting with reporters, IATA director of distribution Yanik Hoyles said at least 95 percent of that 10 percent was for leisure . . .