Keeping The Oversized Under The Radar: IHG Adds B2B Focus On Sports, Media And Entertainment

IHG recently carved out resources to address clients in sports, media and entertainment. More than most other industry verticals, this specialized B2B focus presents an interesting set of challenges for hotels and requires coordination across multiple departments.

Serving such accounts means offering special menus and facilities, providing extra security and rolling with last-minute changes.

IHG vice president of sales in the Americas Betty Wilson said she and SVP of sales Derek DeCross last year saw opportunity in sports, media and entertainment. "It's not that . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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