IHG recently carved out resources to address clients in sports, media and entertainment. More than most other industry verticals, this specialized B2B focus presents an interesting set of challenges for hotels and requires coordination across multiple departments.

Serving such accounts means offering special menus and facilities, providing extra security and rolling with last-minute changes.

IHG vice president of sales in the Americas Betty Wilson said she and SVP of sales Derek DeCross last year saw opportunity in sports, media and entertainment. "It's not that . . .

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