Global education company EF Education First in March installed the KDS Neo door-to-door booking product for U.S. travelers. During the past year, the organization brought Neo to various markets in the Americas, Asia and Europe. It's now moving into Canada.
EF vice president Dennis Behnsen said the firm has used corporate booking tools in the past. But its in-house agents still made more than 90 percent of bookings. With Neo, re said, online adoption has tripled. Why? It's easy to use.
"Complicated itineraries are still offline," said Behnsen. "But the take rate has increased . . .