Global education company EF Education First in March installed the KDS Neo door-to-door booking product for U.S. travelers. During the past year, the organization brought Neo to various markets in the Americas, Asia and Europe. It's now moving into Canada.

EF vice president Dennis Behnsen said the firm has used corporate booking tools in the past. But its in-house agents still made more than 90 percent of bookings. With Neo, re said, online adoption has tripled. Why? It's easy to use.

"Complicated itineraries are still offline," said Behnsen. "But the take rate has increased . . .

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Jay Campbell

Before starting The Company Dime with David Jonas in 2014, journalist Jay Campbell a decade earlier created travel business newsletter The Beat. In 2006, Jay co-founded Travel Procurement magazine and in 2010 helped integrate them with Business Travel News. He served as BTN's editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University. He would be happy to connect on LinkedIn. He's here at CorporateTravel.social on Mastodon.