TRM Firms Use Location-Based Messaging For Pro-Privacy ‘Tracking,’ Risk Mitigation

WorldAware expects next week to enable app messaging that pushes alerts to client employees based on where they turn up and allows organizations to see which areas their participating people enter. Updated this week, the latest version of the International SOS app added push notifications for medical and security alerts based on the user's proximity to an incident.

The enhancements bring more precision to efforts to inform employees about risks and locate them in emergencies.

When enabled, the new WorldCue mobile app feature from WorldAware tells companies the user has arrived in a given . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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