Lodging 2021: Choose Your Own Adventure

GBTA a few months ago attempted to create an industry consensus behind rolling over 2020 hotel rates to 2021. Hotel companies were for it. They simultaneously pushed dynamic discounts off best available market rates to provide some protection for buyers. Some clients accepted that and ditched the RFP process for this year while others did not. They all have their reasons.

Rollover rates may be palatable to those buyers who have little visibility into their organization's future lodging . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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