Personalization. It's not just for people anymore.
Lufthansa is using Amadeus technology to offer product and service add-ons to passengers based on where they work rather than who they are. The capability applies in direct and indirect channels, including travel management companies that use Amadeus or integrate using Web services.
Negotiated discounts are not the only benefit airlines offer their business accounts. Some provide airport and inflight benefits or extra account management services. Carriers also use their frequent flyer programs to bestow status and associated perks on groups of employees at key accounts.
But loyalty programs are just . . .