Amadeus, Lufthansa ‘Personalizing’ Benefits For Corporate Accounts

By | March 3, 2015

Personalization. It's not just for people anymore.

Lufthansa is using Amadeus technology to offer product and service add-ons to passengers based on where they work rather than who they are. The capability applies in direct and indirect channels, including travel management companies that use Amadeus or integrate using Web services.

Negotiated discounts are not the only benefit airlines offer their business accounts. Some provide airport and inflight benefits or extra account management services. Carriers also use their frequent flyer programs to bestow status and associated perks on groups of employees at key accounts.

But loyalty programs are just . . .

For Subscribers
The full page is available to subscribers of The Company Dime.

Please log in.
(Reset your password if you're a subscriber on our new system for the first time).

Or you may request a free trial or visit the Subscriptions page for purchase options.

This content is protected by copyright. Link sharing is encouraged but duplication and redistribution is illegal.