Amadeus, Lufthansa ‘Personalizing’ Benefits For Corporate Accounts

Personalization. It's not just for people anymore.

Lufthansa is using Amadeus technology to offer product and service add-ons to passengers based on where they work rather than who they are. The capability applies in direct and indirect channels, including travel management companies that use Amadeus or integrate using Web services.

Negotiated discounts are not the only benefit airlines offer their business accounts. Some provide airport and inflight benefits or extra account management services. Carriers also use their frequent flyer programs to bestow status and associated perks on groups of employees at key accounts.

But loyalty programs are just . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.