In the four years since announcing its new distribution strategy, Lufthansa has done a lot to try to convince the travel agency community of the merits. The latest stop in its campaign, a Wednesday webinar for Canadian agencies, featured Lufthansa officials outlining the carrots partners can get by using the New Distribution Capability. To avoid the stick — surcharges on...
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David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.