Lufthansa-Sabre Announcement Sounds Like A Start But Begs Questions

An agreement announced this week between Lufthansa Group and Sabre, parties with a contentious and litigious shared history, implied a mutually beneficial path forward for airlines and global distribution systems. However, there are many unknowns, and not everyone will be a winner.

If Lufthansa and Sabre can agree on GDS distribution of ancillary services and customized product bundles compliant with IATA's New Distribution Capability framework, seemingly anyone can. Others like Air France and Singapore already agreed with certain GDSs on NDC-style connectivity.

Creating . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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