To engender loyalty, improve client performance and ensure that deals with corporate accounts generate incremental value, airlines need better data and new thinking on tailored discounts and service add-ons, according to McKinsey. As it is, some airlines “struggle to quantify” the impact of individual client relationships…

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David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.