A research paper released last week called for corporations to put more focus on measuring trip friction, success rates, and recruitment, retention and attrition. While survey results showed how far the profession has to go, there are examples of work underway.

Not the first to make this case, the Association of Corporate Travel Executives and BCD Travel based findings on a September poll of more than 300 travel managers around the globe.

Four in five respondents said trip success rate (i.e. value/ROI, productivity) was important to measure, while 13 percent said they actually did measure it. Eighty-seven . . .

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