Travel Management On The ‘Precipice’ Of Better Using Data For Improved Traveler Experience

A research paper released last week called for corporations to put more focus on measuring trip friction, success rates, and recruitment, retention and attrition. While survey results showed how far the profession has to go, there are examples of work underway.

Not the first to make this case, the Association of Corporate Travel Executives and BCD Travel based findings on a September poll of more than 300 travel managers around the globe.

Four in five respondents said trip success rate (i.e. value/ROI, productivity) was important to measure, while 13 percent said they actually did measure it. Eighty-seven . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.