According to a BCD Travel paper published last month, travel companies "cannot ignore" the metaverse and some already are engaging with it despite confusion, hype and skepticism. The report suggested travel managers may harness virtual reality to “inspect and experience the products they’re offering” to traveling employees, “steer traveler booking behaviors,” help relieve travel stress or save money by reducing bad decisions. The following article by Thomas Stackpole, a senior editor at Harvard Business Review, explains the metaverse . . .

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