Microsoft Sustainable Aviation Fuel Purchase Is A ‘Demand Signal’ To The Industry

Carbon offsets alone won't help airlines and their customers meet sustainability goals. Alternatives to fossil-based jet fuel hold promise, and big corporate travel spenders are getting involved. Last month, Microsoft committed to purchasing sustainable aviation fuel for employee flights on Alaska Airlines after doing the same with KLM in 2019. More need to follow to help meaningfully scale SAF production in the coming years.

SAF during its lifecycle generates as much as 85 percent less carbon output than traditional jet fuel. It comes from feedstocks . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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