CWT CEO Ekert: Don’t Call myCWT An Online Booking Tool (Just Book Through It, Online)

Carlson Wagonlit Travel last year renamed its mobile app myCWT and used its technology to build a desktop/laptop/browser-based booking interface. CEO Kurt Ekert doesn't want to call it an online booking tool, but he said when some clients offered it to employees alongside a traditional OBT, myCWT took share.

So far offering hotel and air bookings among other features, myCWT is the travel management company's answer to demand for cleaner and simpler booking experiences like . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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