National Travel's Ted Lawson has read the industry headlines and considered the arguments. His 40-plus years in travel management (after seven in air travel and lodging) and focus on customer service tell him that it's time for a somewhat retro client pricing model: 3.x percent of the airfare.

The x depends on online adoption. "This fuses our online bookings and agent bookings under one fee and bundles our services as an all-inclusive package," according to the Charleston, W.Va.-based travel management company.

The concept harkens back to before the . . .

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