[UPDATE: Booking.com in 2017 acquired Evature. Concur in 2016 bought Hipmunk."]
The next big thing excited travel technology enthusiasts when Concur in 2012 invested in Evature, provider of natural-language search capabilities. The technology hasn't become, in PhoCusWright's words at the time, a "game-changing travel innovation." But there are signs it's beginning to move from Gartner's "peak of inflated expectations" through the trough of disillusionment . . .
Before starting The Company Dime with David Jonas in 2014, journalist Jay Campbell a decade earlier created travel business newsletter The Beat. In 2006, Jay co-founded Travel Procurement magazine and in 2010 helped integrate them with Business Travel News. He served as BTN's editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University. He would be happy to connect on LinkedIn. He's here at CorporateTravel.social on Mastodon.
