‘OK Google, When’s The Next In-Policy Flight To Chicago?’

[UPDATE: Booking.com in 2017 acquired Evature. Concur in 2016 bought Hipmunk."]

The next big thing excited travel technology enthusiasts when Concur in 2012 invested in Evature, provider of natural-language search capabilities. The technology hasn't become, in PhoCusWright's words at the time, a "game-changing travel innovation." But there are signs it's beginning to move from Gartner's "peak of 

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.