[UPDATE: Booking.com in 2017 acquired Evature. Concur in 2016 bought Hipmunk."]
The next big thing excited travel technology enthusiasts when Concur in 2012 invested in Evature, provider of natural-language search capabilities. The technology hasn't become, in PhoCusWright's words at the time, a "game-changing travel innovation." But there are signs it's beginning to move from Gartner's "peak of inflated expectations" through the trough of disillusionment . . .