Airlines Expect Corporates To Pay For The Provision Of ‘NDC Content,’ But What And Where Is It?

Hailed as a solution for the challenges of fare unbundling, NDC has been in development for nine years. What does it have to show for corporate clients? A rebundled fare, theoretical savings, "whatnot" and "whatever." Oh, and new distribution fees.

"So, nothing new or innovative," according to former Sabre executive Martin Cowley. Cowley got into a LinkedIn dust-up this week with the head of distribution at British Airways, apparently over his comments in response to the latest NDC announcements.

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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