The International Air Transport Association's New Distribution Capability has been in the making for about five years and many still don't get it. Depending on your interpretation and where you sit, it's either a promising or unsettling development for business travel distribution.
NDC is neither a new airline reservations system nor a massive database of traveler information. It's not meant to remove distributors from the chain. It doesn't represent a brand new airline pricing strategy. Rather, NDC is a standard. It . . .