Atlanta – ExxonMobil’s internal “Do The Math” campaign aims to optimize four aspects of traveler booking behavior: online booking adoption, lowest logical fare use, advance ticket purchasing and preferred hotel utilization. The company’s communications strategy, featuring extensive use of banner ads, was one of three…

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David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.