Notebook: ExxonMobil Saves $500K With Engagement Campaign

Atlanta – ExxonMobil’s internal “Do The Math” campaign aims to optimize four aspects of traveler booking behavior: online booking adoption, lowest logical fare use, advance ticket purchasing and preferred hotel utilization. The company’s communications strategy, featuring extensive use of banner ads, was one of three engagement case studies presented here during a panel discussion at GBTA’s convention in July.Potential savings…

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David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.