Still Looking For The All-In-One Business Travel App? What’s That?

Corporations are looking for an all-in-one business travel app that doesn't, and won't, exist. Developers think messaging, natural language and "deep linking" between apps bring the notion as close to reality as possible.

A single mobile app that does everything sounds great. Why? Simplicity. It's natural for procurement pros to seek fewer suppliers. It's easiest to point travelers to one thing. It's better for compliance if that thing does more. It's handy to have a single point of contact for help.

However, this scenario has drawbacks and loses out to realities. Not . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.