Evolving Travel Policies Challenge OBTs

Travel suppliers want to provide personalized offers to travelers. Some travel managers want to customize travel policies to better fit individual travelers and the specifics of a trip. The problem is, some online booking tools can't or don't easily handle the nuances.

OBTs connect with traveler profiles. Those often include basic data like an employee's level in the organization, loyalty program info and airplane seat preferences. But they're usually not dynamic and don't cover all the attributes some travel managers wish would influence policy parameters. OBTs also incorporate rules engines. They can be pretty sophisticated . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.