Building a great online booking interface is hard. Dealing with multiple platforms in the mobile era adds complexity. Making a buck on bookings may be the biggest challenge of all. Business travel entrepreneurs typically can map all that out. If they don't have industry experience, though, they can stumble in integrating with external systems in the business travel world. Application programming interfaces are making things easier, but not easy, and not necessarily cheap.
A new provider is applying its leader's experience with integrating travel tech in an effort to crack the online booking tool space. For an area . . .