Startup Onriva Draws Corporate Travel Honchos For Personalized Marketplace

Corporate travel and travel tech luminaries, including a former ARC CEO and former GBTA executive director, are helping a veteran of the air consolidator business break into corporate travel.

Onriva, originally incorporated six years ago as Onvoya, applies machine learning and artificial intelligence in a marketplace that promises to deliver personalized travel options via mobile and desktop in collaboration with suppliers. It can direct travelers to book with their employer's travel management company/global distribution system but purportedly shines when delivering content from direct or other indirect sources as appropriate. 

Travel management companies . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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