Beyond The Panic Button: Risk Mgmt. Firms Explore App Customization, Integration

By | November 25, 2014

International SOS and iJet International upgraded their mobile apps this year while a new Healix app features distress signals with photos and audio. A "panic button" may not beat a phone call in an emergency, but apps can offer translation, destination training and document storage. Providers now also are exploring client customization and third-party integration.

Customizing an app can be a big project. "Mass app customization at the scale of our client base is incredibly complicated," said International SOS chief digital officer Rich Gallagher. "But we're now working with our leading clients who are guiding us." Clients may . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media's BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.