Predictive Analytics: Not Just For The Point Of Sale

Used mostly for policy and preferred supplier modeling or to sense travelers' wants and needs when they make bookings, predictive tech in travel management holds a lot more promise. Potential use cases for predictive analytics range from the practical to the big picture. Wouldn't it be good to know if an employee is burned out and about to jump ship or do wrong by the company? Shouldn't department heads have a better view of how expected corporate activity and current pricing trends affect their budgets for the rest of the year?

Widespread use of these applications isn't . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.