As business travel service providers work to ensure the corporate traveler profiles they store are compatible with other systems and compliant with regulations, corporate travel buyers are asking for more. Clients recognize the importance of upgrading infrastructure but also feel it's about time that suppliers regularly recognize, for example, a corporate traveler's known allergies or required medical equipment.
Profiles serve as a foundation for personalization, potentially leading to improved customer service, but also can help corporate initiatives. If profiles routinely housed loyalty program status information, for example, travel program managers could try to determine how that influences supplier . . .