How To Make Rational Decisions In The Face Of Uncertainty

By Cheryl Strauss Einhorn, creator of the AREA Method, a decision-making system for individuals, companies and nonprofits to solve complex problems. This article is republished here with permission as part of our licensing program.

As we’re battling a virus that scientists still don’t fully understand, watching the stock market sink, then soar, then sink again, and facing a contentious election, the future seems completely unpredictable (instead of merely as unpredictable as it has always been). When we feel such heightened uncertainty . . .

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Harvard Business Review

Author: Harvard Business Review

Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact.
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