How To Make Rational Decisions In The Face Of Uncertainty

By Cheryl Strauss Einhorn, creator of the AREA Method, a decision-making system for individuals, companies and nonprofits to solve complex problems. This article is republished here with permission as part of our licensing program.

As we’re battling a virus that scientists still don’t fully understand, watching the stock market sink, then soar, then sink again, and facing a contentious election, the future seems completely unpredictable (instead of merely as unpredictable as it has always been). When we feel such heightened uncertainty . . .

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Harvard Business Review

Author: Harvard Business Review

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