Roadmap Adds Another Big Client Amid Struggle For The Mobile Managed Traveler

Health insurance giant Anthem got its travel management company, BCD Travel, to play nice as it brings the Roadmap mobile app to employees. That others face resistance when they want to do the same highlights a broader conflict over the corporate traveler’s mobile loyalty.

The friction between Roadmap, its clients and its prospects on one side, and incumbent TMCs and booking tools on the other, relates to data ownership and competition. Big TMCs have been making their mobile tools more functional. They would like client travelers to stay within their fiefdoms as much as possible. Some . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.

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