Management Highbrows Bid Adieu To The ‘Road Warrior’ Mentality For Business-To-Business Sales

Old habits may die hard, but they're no match for a pandemic. According to consulting firms like Bain & Co., travel for business-to-business sales is at risk as organizations, at long last, overcome inertia to tackle a challenging but profitable transformation to virtual selling. Recent research suggests that B2B buyers and sellers are more comfortable than ever with virtual sales — and they expect adoption to endure.

Virtual selling enables quicker, more frequent, more cost-effective interactions, according to Bain. It's different from in-person selling in many ways, so figuring out how to . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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