Should you Zoom or should you go?
Veteran travel industry advisor Scott Gillespie developed a simple tool to help decide. There are others, and he expects more.
There's pent-up demand for in-person connections, but Covid brought new obstacles to whether and how they're made. The reduction in office use, widespread adoption of virtual conferencing technology and zeroing-out of travel budgets change the equation. Sustainability is higher on the agenda, too.
"Yes, we know intuitively that sometimes you just need to meet in person, but can you sell . . .