Search Results for: ROI

IATA: Of Every 200 Indirect Airline Bookings, Less Than One Uses NDC For Corporate Travel

Ten years after the International Air Transport Association introduced its New Distribution Capability standards for web-based protocols to sell airline products, corporate travel bookings using those protocols remain a drop in the bucket.  Including leisure bookings, NDC’s penetration of indirect distribution for…

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McKinsey Challenges Airlines To Make Corporate Discount Programs Worthwhile

To engender loyalty, improve client performance and ensure that deals with corporate accounts generate incremental value, airlines need better data and new thinking on tailored discounts and service add-ons, according to McKinsey.  As it is, some airlines “struggle to quantify” the impact…

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New Flight Centre Member Group Addresses Travel Agency Pain Points With Platform Play

The rationale behind a travel agency consortium in Australia announced Thursday by Flight Centre Travel Group mirrors the major dynamics impacting travel agencies and supports the company’s diversification. Group members serving both business and leisure travelers would use Flight Centre as a…

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