Serko Prepares Spring Launch For New Booking Tool In North America

Serko since October switched over 1,100 accounts in Australia and New Zealand to its new self-booking tool, Zeno, from pre-existing Serko Online. The next stop is North America, where beta tests are planned for next month. The company intends to roll out Zeno in the market in May or June.

Zeno has many features found in typical corporate self-booking technology, and a few distinctive ones. There is a budget estimator, a travel expense forecaster and a marketplace of third-party providers.

The system is designed for smaller accounts leaning on travel management company partnerships and bigger . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.