Pioneering a new airline distribution program has its perks. The Lufthansa direct-connect initiative with Siemens will benefit the conglomerate's travelers even when they don't book that way. More than eight months into the program, Siemens officials last week briefed The Company Dime on progress and lessons learned.

It was always part of the plan to provide extras to Siemens travelers who use Amadeus Cytric to book without a global distribution system in Lufthansa Group internal reservations systems. Along the lines of corporate recognition programs, this started with . . .

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