Marriott isn't happy with its offering for small and medium-sized enterprises, so it's building a new one. The plan comes at a time when customer cohorts are jockeying for rooms and rates, and virtually all intermediaries and suppliers are prioritizing small and midsized enterprises for growth.

"This is probably the best time ever" for SMEs, said Marriott International SVP for global sales Tammy Routh. "Everyone — the airlines, car rental, hotels — has all woken up to how big this space is and the need to have a program. We are a little bit behind. We . . .

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