England-based tech firm Snowfall Travel agreed to acquire corporate booking tool developer PSNGR1 and bring on some employees, Snowfall founder Stefan Cars confirmed Thursday. 

A final deal and related announcement are expected "shortly," said Cars, who founded Snowfall in 2000. He said the firm "absolutely" would offer PSNGR1's tech as a corporate booking solution.

"The plan is to invest further," said Cars. "As a B2B company, we're tackling the legacy travel tech world to build from the bottom up a great tech stack with open APIs and great user experiences . . .

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David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.

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