What Southwest’s Expanded Distribution Means For Corporate Travel Buyers

The biggest news coinciding with GBTA's convention this month was Southwest's decision to list or expand participation in global distribution systems run by Amadeus and Travelport. Too long in the making for many, the airline by mid-2020 for the first time will accommodate "industry-standard processes" in those GDSs. That includes the ability to book, change, cancel and modify reservations.

It's clear that Southwest saw an opportunity to grab and protect market share in the higher-yielding business travel sector.

AmTrav CEO Jeff Klee called the development a "huge win" for . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.

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Mark Windsor
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Mark Windsor

And when will they be in Sabre? I’ve been advocating Full Content with WN for ages, and I’m glad they’ve finally seen the light. But it’s quite important that they also get this functionality into Sabre.

Chris Dane
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Chris Dane

This is long overdue and a welcome change from a TMC and CTD perspective.