New Southwest Revenue Management Tactics Put Upward Pressure On Fares

Southwest Airlines is using new revenue management tools in a fight against lower-cost competition. For travel buyers, the impact could be fewer low airfares from Southwest and, in turn, its big three U.S. rivals.

Already there are signs pointing to fare hikes during the second half of this year. Fuel prices are up, prompting some airlines to slow capacity growth, and demand is strong.

Southwest long has had the most influence on U.S. domestic fares. Its previous reservations system had limited capabilities. The new one from Amadeus provides more . . .

The full content is available to subscribers
• New visitors: request a free trial.
• Subscribers: Log in, or reset your password.
• Login failing? Could be expired. Check subscription.
• Go here for purchase and renewal options.
• Need help? Email us.

Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.