Southwest Airlines is using new revenue management tools in a fight against lower-cost competition. For travel buyers, the impact could be fewer low airfares from Southwest and, in turn, its big three U.S. rivals. Already there are signs pointing to fare hikes during the second half of this year. Fuel prices are up, prompting some airlines to slow capacity growth, and…

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David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.