Boosting Corporate Sales Force, Southwest Targets Booking Fees And Considers Prism

By | January 31, 2018

After making a "modest" investment in corporate sales during the past 10 years, Southwest Airlines expects to significantly increase its numbers. It's also taking a fresh look at its toolkit and contemplating ways to make bookings more efficient.

Southwest started 2017 with 18 field account managers. Senior director of business development Matt Smith, who leads corporate sales, said he expected a team of at least 30 by the end of 2018. This means smaller territories . . .

The full article is available to subscribers
Click here for purchase and renewal options.
New visitors: Request a free trial.
Subscribers: Log in, or reset your password.
Login failing? Could be expired. Check subscription. Background here.
Need help? Email us.

David Jonas
Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.