AA experiment

BCD Travel EVP Teri Miller
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Research: Business Traveler Compliance To Policy Is Strong

Four in five business travelers “never” or “rarely” choose out-of-policy options, according to an April BCD Travel poll of 1,201 business travelers worldwide. Seventeen percent indicated they sometimes chose out-of-policy options, 3 percent said they “often” did and 1 percent picked “always.” An unrelated May-June survey by Deloitte of 1,070 U.S. corporate travelers whose companies…

American Airlines is surveying travel buyers about policies, preferred partners and perks.
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American Airlines Surveys Buyers About Policies, Partners And Perks

As American Airlines tries to rebuild its sales bridges and considers various policies related to corporate and loyalty programs, the airline asked buyers to teach it about the corporate market.  Several travel managers this month said AA sent them surveys asking about their travel policies, relationships with travel management companies and booking tool providers, priorities…

Amy Hunke, senior manager of travel and meetings at Ametek Image: GBTA
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Notebook: ‘Am I Fired?’ Buyers Share Executive Engagement Takeaways From AA Episode

Atlanta — With almost no exceptions, corporate travel managers do not have fond memories of their experiences with the New Distribution Capability.  Amy Hunke, senior manager of travel and meetings at Ametek and president of GBTA Michigan, described her experience as “quite horrific.” Addressing buyers during a GBTA convention panel about NDC here last month,…

AA Cancels Plan To Name NDC-Adopting Travel Management Companies 
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AA Cancels Plan To Name NDC-Adopting Travel Management Companies 

One of the more brazen aspects of American Airlines’ plans was publicly naming the travel management companies that had reached certain booking thresholds using New Distribution Capability protocols. That’s off, too. According to sources, AA still intended to post the list as of last week despite CEO Robert Isom saying on May 29 that the…

improved American Airlines deals with corporate customers and travel agencies
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Buyers, TMC Execs Await Improved American Airlines Deals

Two pillars of American Airlines’ Fall 2022 to Spring 2024 sales strategy were that it needed corporate travel volume less than before and that when corporates got discounts, they often failed to deliver the commensurate market share. The carrier found the first to be false. On the second, it will be hard-pressed to repair itself…

Robert Isom, American Airlines CEO

‘That’s Off’: AA Admits Failures, Employs Bain To Assess Damage As Raja Departs

[UPDATE, May 30, 2024: An article published by Bloomberg said the Bain project uncovered criticism of former chief commercial officer Vasu Raja, suggesting the resulting report led to his dismissal.] American Airlines is doing a U-turn. Speaking Wednesday morning at an investor conference, CEO Robert Isom blamed revenue weakness on capacity planning that didn’t match demand and…

Vasu Raja
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American Airlines: Raja ‘Not Leaving’

[UPDATE, May 28, 2024: American Airlines announced that chief commercial officer Vasu Raja will leave the company in June. Vice chair and chief strategy officer Stephen Johnson will lead the commercial organization while the company searches for Raja’s successor.] [CORRECTION: American Airlines promoted four personnel in the revenue management and loyalty department. The figure initially…

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