AA experiment

Robert Isom, American Airlines CEO

‘That’s Off’: AA Admits Failures, Employs Bain To Assess Damage As Raja Departs

[UPDATE, May 30, 2024: An article published by Bloomberg said the Bain project uncovered criticism of former chief commercial officer Vasu Raja, suggesting the resulting report led to his dismissal.] American Airlines is doing a U-turn. Speaking Wednesday morning at an investor conference, CEO Robert Isom blamed revenue weakness on capacity planning that didn’t match demand and…

Vasu Raja
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American Airlines: Raja ‘Not Leaving’

[UPDATE, May 28, 2024: American Airlines announced that chief commercial officer Vasu Raja will leave the company in June. Vice chair and chief strategy officer Stephen Johnson will lead the commercial organization while the company searches for Raja’s successor.] [CORRECTION: American Airlines promoted four personnel in the revenue management and loyalty department. The figure initially…

Mission. Nation Travel president Mike Bedient

American Airlines Extends Incentive Deals To Some NDC-Evangelizing Travel Agencies

American Airlines on Thursday confirmed it offered incentive agreements to “several” travel agencies that it “recently” identified as generating “significant bookings” and “investing in modern technology.” The action removes an inhibitor to these agencies becoming preferred retailers — and, thus, their customers earning miles — in accordance with American’s latest programs. AA was not planning…

AA Plans ‘Adjustments’ As Numbers Suggest Significant Relative Weakness
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AA Plans ‘Adjustments’ As Numbers Suggest Significant Relative Weakness

If you take airline execs at their word, American’s first-quarter “managed” corporate revenue grew far more slowly than Delta’s and United’s. Growth in managed travel drew outsized attention in the most recent airline earnings season, partly because observers wanted evidence for the success or failure of AA’s dramatic changes to corporate sales and distribution. But…

ARC and Prism offer systems for airlines to optimize corporate contracting.
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AA Follows UA To ARC’s Corporate Contracting Tool As Sabre Upgrades Prism

Washington, D.C. — American Airlines agreed to use the ARC Corporate Intelligence tool for contract management. ARC CI launched with United Airlines in 2020 as an alternative to the market-leading Prism platform, owned by Sabre. An AA official did not comment on whether the airline would continue using Prism. AA signed on in December 2023,…

DCA Admirals Club
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Travel Management Companies Race To Meet AA’s NDC Targets, Sort Out Client Fees

[UPDATE, April 23, 2024: American Airlines delayed new restrictions on how travelers can earn loyalty program points, to July 11 from May 1. The rules will affect some bookings through agencies AA does not qualify as “preferred.” According to a spokesperson, “This extension gives an opportunity for those agencies to complete the transition. We’ll continue…

British Airways is striking corporate deals with partner American Airlines' involvement
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British Airways Adjusts To AA’s Stance On Corporate Deals

American Airlines cares less for conventional corporate travel dealmaking, but that’s not working for partner British Airways. As AA cancels corporate deals or allows them to lapse — including agreements struck jointly with its key Oneworld partner — BA wants to hang onto some. It has broken from a practice the carriers followed for over…

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