Tag Archives: book direct

Wyndham Executive: Don’t Want Direct Bookings? Don’t Reimburse For Them

Wyndham Worldwide has made fewer headlines on book-direct programs than some competitors, but it has one too. Asked in an interview how companies should respond when these campaigns impact support for managed travel programs, an exec last week offered what some may see as an insensitive or unrealistic answer: non-reimbursement. Reading it there makes it seem like Wyndham SVP… Read More »

Hyatt’s ‘Book Direct’ Program Targets Global Distribution Systems

[UPDATE, May 9 2016: Hyatt reversed course on GDS participation for member rates.] Like two of its rivals before, Hyatt Hotels on Monday announced a marketing and rate program specifically for loyalty program members. The companies are attempting to neutralize online travel agencies. However, unlike Hilton and Marriott, Hyatt’s discounted rates of “up to 10 percent” off for Gold… Read More »