Management Highbrows Bid Adieu To The ‘Road Warrior’ Mentality For Business-To-Business Sales
Old habits may die hard, but they’re no match for a pandemic. According to consulting firms like Bain & Co., travel for business-to-business sales is at risk as organizations, at long last, overcome inertia to tackle a challenging but profitable transformation to virtual selling. Recent research suggests that B2B buyers and sellers are more comfortable…