engagement

Why hotel attachment is important and how to make it happen
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Explainer: Hotel Attachment

Why do travel management professionals care whether travelers book hotel stays at the same time as flights? There are pragmatic and financial reasons, and several methods to close the loop. Hotel attachment occurs when a lodging booking happens with an air booking, either through an agent or a designated booking tool. The higher the ratio,…

Banner ads support engagement programs allowing corporate travel managers to influence traveler behavior

Notebook: ExxonMobil Saves Half A Mil With Engagement Campaign

Atlanta – ExxonMobil’s internal “Do The Math” campaign aims to optimize four aspects of traveler booking behavior: online booking adoption, lowest logical fare use, advance ticket purchasing and preferred hotel utilization. The company’s communications strategy, featuring extensive use of banner ads, was one of three engagement case studies presented here during a panel discussion at…

BCD Travel EVP Teri Miller
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Research: Business Traveler Compliance To Policy Is Strong

Four in five business travelers “never” or “rarely” choose out-of-policy options, according to an April BCD Travel poll of 1,201 business travelers worldwide. Seventeen percent indicated they sometimes chose out-of-policy options, 3 percent said they “often” did and 1 percent picked “always.” An unrelated May-June survey by Deloitte of 1,070 U.S. corporate travelers whose companies…

Notebook: GBTA Speakers On Getting Started With New Distribution Capability
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Notebook: GBTA Speakers On Getting Started With New Distribution Capability

Atlanta — In addition to providing a venue for emotional expression about airline distribution changes, the Global Business Travel Association’s convention here last month offered a platform for blueprint-making.  Voicing concern about industry pros who may think — at their peril — that American Airlines backing off means they can, too, more than a dozen…

Amy Hunke, senior manager of travel and meetings at Ametek Image: GBTA
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Notebook: ‘Am I Fired?’ Buyers Share Executive Engagement Takeaways From AA Episode

Atlanta — With almost no exceptions, corporate travel managers do not have fond memories of their experiences with the New Distribution Capability.  Amy Hunke, senior manager of travel and meetings at Ametek and president of GBTA Michigan, described her experience as “quite horrific.” Addressing buyers during a GBTA convention panel about NDC here last month,…

Corporate travel's key performance indicators adapt for sustainability, traveler well-being

Corporate Travel’s Key Performance Indicators Adapt To Updated Priorities

Cost control remains corporate travel management’s cornerstone, but shifts in the relationships between employers and their people (and the planet) brought updated metrics to the fore. Newer key performance indicators on satisfaction and sustainability increasingly accompany negotiated savings in the assessment toolkit. Measuring program compliance continues to underpin multiple priorities. According to buyers and consultants,…

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