engagement

corporate travel branding
·

What’s In A Name? Considerations For Corporate Travel Branding

Raise your hand if you heard about the business traveler who thought their travel management company was Concur. As Concur co-founder Steve Singh helms a variation on the theme at Spotnana, everyone nowadays is bigger on branding. “Our TMC customers really make the decision on how they think about branding,” said Singh, Spotnana’s CEO and…

Corporate travel engagement platform Tripism offers a leisure component

Tripism Opens Leisure Travel Platform For Corporate Clients With ‘Church And State’ Split

Six Tripism clients are using the engagement platform’s new leisure component to build deeper supplier relationships and deliver favorable offers for personal trips. According to Tripism CEO Adam Kerr, it’s the right time to create a leisure experience because of the new ways people work, sustainability-minded decisions to combine trips, supplier desires for deeper customer…

Cindy Heston, Elevance director of travel and events

The Travel Manager’s Role: Greater Responsibility Can Mean Better Visibility

Eight in 10 travel managers last summer told BCD Travel that the scope of their responsibilities had widened in recent years. Is that a good thing? Growing the remit has benefits and challenges. Among a dozen corporate travel managers contributing views to this article, none advised against more responsibility. It’s all in how you manage…

Buyer and provider do's and don'ts of supplier performance reviews
· ·

How To Make The Most Of Business Reviews With Corporate Travel Suppliers

Preferred agreements should never be signed and forgotten. To continuously improve their relationships, savvy corporate travel buyers and sellers commit to regular dialogue, including business performance reviews. These face-to-face meetings, often conducted quarterly with airlines, hotel companies and travel management companies, are integral to supplier relationship management. They allow the two sides to track performance…

App ‘Battle’ Suggests Corporate Travel Programs Should Keep Mobile Strategies Flexible
·

App ‘Battle’ Suggests Corporate Travel Programs Should Keep Mobile Strategies Flexible

Travel management company mobile apps remain an important part of the typical corporate travel program portfolio over a decade after becoming a staple in buyers’ TMC bids. Mobile tools are potent enablers of direct relationships with corporate travelers. No one has consolidated all the needed features, making it challenging for travel program managers to express…

Why hotel attachment is important and how to make it happen
·

Explainer: Hotel Attachment

Why do travel management professionals care whether travelers book hotel stays at the same time as flights? There are pragmatic and financial reasons, and several methods to close the loop. Hotel attachment occurs when a lodging booking happens with an air booking, either through an agent or a designated booking tool. The higher the ratio,…

Banner ads support engagement programs allowing corporate travel managers to influence traveler behavior

Notebook: ExxonMobil Saves Half A Mil With Engagement Campaign

Atlanta – ExxonMobil’s internal “Do The Math” campaign aims to optimize four aspects of traveler booking behavior: online booking adoption, lowest logical fare use, advance ticket purchasing and preferred hotel utilization. The company’s communications strategy, featuring extensive use of banner ads, was one of three engagement case studies presented here during a panel discussion at…

End of content

End of content