Farenexus

Expecting More Non-GDS Fares, Air Canada To Launch Tool For Travel Agencies To Service Direct Bookings And Access NDC

Air Canada 18 years ago debuted fare families, a response to low-cost competition that set off a revolution in airline pricing. The company’s decision shortly thereafter to make some fares exclusive to its direct channels augured similar moves more than a decade later by big carriers in Europe and elsewhere. Is Montréal changing the game…

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