The Wall Street Journal on Monday caught up to the significant changes at American Airlines. The article hit several themes covered in the trade press over the last six months. Its headline and sub-headline reflect the debate over whether AA is responding to the changed business market or trying to remake it. Raymond James analyst…
In light of American Airlines’ plan to move upwards of 40 percent of its fares to direct or NDC-enabled channels as of April, it’s worth re-examining one of the primary motivations: better tailoring products and services for flyers. As described by its developer, the International Air Transport Association, the NDC program enables “personalized service based…
When assessing what she could do to further her company’s people-planet-profit agenda, Lindsay Balram sought high-impact but easy wins. She landed on making life easy for travelers, even if it meant spending more, and keeping track of how hard travel is on them. Her company, biopharmaceutical firm Alkermes, built a dashboard for various metrics to…
“As we all know,” said S&P Global director of global travel and meetings Ann Dery, “TMC data is horrendously awful.” Dery’s comment at the Global Business Travel Association convention in August elicited faux disbelief from co-panelist Steve Sitto, senior group manager for global travel, events and mobility supply chain at Tesla. They elaborated. “I don’t…
One of the biggest challenges of the pandemic for organizational travel program managers is keeping up with changing information and updating travelers on what they need to know. A late summer 2021 poll released last week by the Global Business Travel Association examined travel program communications from the perspectives of more than 500 U.S.-based managed…
The pandemic made more companies question the value of business travel, but at the same time, reliance on the partners that help manage it grew. According to a Global Business Travel Association survey last month, 52 percent of more than 300 travel buyers said their organizations’ reliance on travel management companies for service and support…
As a percentage of airline passengers boarded globally, those who booked via global distribution systems in the years leading up to the pandemic roughly equaled those who booked directly with carriers. That changed when corporate travel all but evaporated. Leisure travelers booking on airline websites took a greater share, and the balance isn’t back. Whether…
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