As Companies Get Creative With Pre-Trip Communications, Discovery Moves Guidance To The Front End With Shep
[UPDATE, Dec. 22, 2021: Shep was acquired by FCM.] Businesses shouldn’t send travelers out in today’s world without proper guidance. Ideally, communications feature in the planning and booking process. They could be part and parcel of pre-trip approval and efforts to cajole corporate employees into using preferred managed travel booking channels. Although it has not…