Op Ed

Op Ed: Jeff Klee On Not-So-Unintended Consequences Of Traditional TMC Pricing

The always vocal Jeff Klee, CEO of AmTrav, revisits the thorny issue of travel management company pricing. Even travel buyers who feel it needs to change and would like to address longstanding issues of trust aren’t sold on the potential solutions. A friend of mine had a “WTF” moment the other day and called to…

Op Ed: Brandon Strauss On A Skeptic’s View Of Generative Artificial Intelligence 

Brandon Strauss of CapTrav and KesselRun Corporate Travel Solutions explains why he’s in “watch and learn” mode when it comes to generative artificial intelligence.  Claude Shannon, a computer scientist and founder of information theory, published “A Mathematical Theory of Communication” in 1948, which defined how messages are carried from sender to receiver. This theory became…

Op Ed: Bryan Holmes On Next-Gen Corporate Travel Service Level Agreements And KPIs

Consultant Bryan Holmes dissects the components of thoughtful service level agreements in corporate travel management company relationships. Imagine you are a doctor faced with a patient exhibiting puzzling symptoms and debilitating pain. In this critical moment, where effective decision-making is key to relief, you would turn to a blend of clinical evaluation (gathering symptoms) and…

Op Ed: Marc Casto On The Need For A ‘SuperProfile’

Casto Travel Philippines CEO Marc Casto is impressed by the potential of integration of the artificial intelligence tool Bard into Google’s applications. Unlike traditional static profiles, a new “SuperProfile” adapts to travelers’ changing preferences by using extensive data from emails, search history, social media and more. Casto explores the possibilities and emphasizes the importance of…

Op Ed: Tony O’Connor On A Rethink For Buyer Associations

Consultant Tony O’Connor updates his thinking on industry associations with a new twist as he perceives a great realignment in buyer-supplier dynamics. Travel buyer associations are an important part of the business travel landscape. They are the vehicle that can enable disparate buyers to join forces and have a say in the issues and changes…

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