hotel attachment

Banner ads support engagement programs allowing corporate travel managers to influence traveler behavior

Notebook: ExxonMobil Saves Half A Mil With Engagement Campaign

Atlanta – ExxonMobil’s internal “Do The Math” campaign aims to optimize four aspects of traveler booking behavior: online booking adoption, lowest logical fare use, advance ticket purchasing and preferred hotel utilization. The company’s communications strategy, featuring extensive use of banner ads, was one of three engagement case studies presented here during a panel discussion at…

BCD Travel EVP Teri Miller
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Research: Business Traveler Compliance To Policy Is Strong

Four in five business travelers “never” or “rarely” choose out-of-policy options, according to an April BCD Travel poll of 1,201 business travelers worldwide. Seventeen percent indicated they sometimes chose out-of-policy options, 3 percent said they “often” did and 1 percent picked “always.” An unrelated May-June survey by Deloitte of 1,070 U.S. corporate travelers whose companies…

CWT RoomIt Lures Amazon From HRS For Hotel Sourcing
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CWT RoomIt Lures Amazon From HRS For Hotel Sourcing

CWT last week announced that its RoomIt division would provide Amazon with hotel category services including sourcing, booking and rate reshopping. Amazon previously used HRS for worldwide sourcing as part of a “multi-year” agreement due to commence in 2019, according to a late 2018 announcement. Business Travel News in September identified Amazon as the largest…

Omri Amsalem
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Startups Advance Intelligent Booking Attachment

Online booking and agent desktop tech provider Atriis Technologies said Wednesday that it acquired ReTravel.io, a tech and marketing platform designed to help attach items from the long tail of business travel services to booked trips. Execs see the solution as helping with corporate travel policy compliance, duty of care, spend management and overall trip…

Hotel Booking Firm For Essential Workers And SMEs Gets State Incentives, Plans Huge Growth
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Hotel Booking Firm For Essential Workers And SMEs Gets State Incentives, Plans Huge Growth

Denver-based hotel booking company Hotel Engine expects to more than double its workforce next year by hiring 400 people, thanks partly to about $9 million in incentives from the state of Colorado.  The Colorado Economic Development Commission last month approved more than $12 million in incentives to local companies. The largest beneficiary is Hotel Engine,…

GetThere’s Founders Return To Lead Hotel RFP Technology Company BTP Automation
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GetThere’s Founders Return To Lead Hotel RFP Technology Company BTP Automation

Twenty-five years ago in Palo Alto, Calif., Internet Travel Network made the first online airline reservation. Founders Al Whaley, Dan Whaley and Bruce Yoxsimer took the company public with a new name, GetThere, and in 2000 sold it to Sabre for more than $750 million. It’s 2021, and Bruce and Dan are back, targeting one…

Patrice Simon
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CWT Hotel Booking Chatbot Promised Higher Traveler Engagement Before Pandemic Paused Project

There’s so much information to convey about traveling during a pandemic that many companies shut off their online booking tools. They told employees to call human travel agents for support. While few see this as permanent, the lack of activity provides tech-based solutions with limited use cases. Faced with near-zero demand, CWT had to mothball…

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