Shawn Zimmerman left Kellogg North America, where he was vice president of human resources, and joined Rocketrip as a strategic advisor. Kellogg signed on to use Rocketrip last year and began rolling it out in January. According to a Rocketrip announcement, Zimmerman implemented the business travel budgeting and rewards platform at Kellogg “to attract and…
Under intense cost containment pressure during the past three years, Kellogg Company senior director of corporate services Cecile Mutch reinvented the travel department and boosted her role along the way. However, she didn’t always get her way. The Michigan-based, $13 billion global cereals and snacks maker in 2015 joined others in its industry with a zero-based budgeting…
Tripkicks is a new tech company focused on helping companies spend less on business travel through employee incentives. Its approach is similar to that of Rocketrip, which helped popularize the notion of behavioral change based on shared savings. Tripkicks’ largest investor is Acquis Consulting, which also is a strategic partner helping with implementation. Tripkicks CEO…
Nearly one in four corporate travel managers polled in August and September said their companies offered incentives or rewards for in-policy bookings. Perhaps it’s counterintuitive, but the head of a leading corporate travel rewards system called that “ridiculous.” “That’s way too high,” said Rocketrip founder and CEO Dan Ruch during a Thursday evening panel discussion about corporate travel…
Efforts encouraging corporate travelers to do the right thing run the gamut. Punitive measures for policy noncompliance range from informing managers to withholding reimbursement. Short of requiring pre-trip approval, other strategies use incentives like gift cards, cash or simple positive reinforcement. Why not reward travelers with loyalty program points? Frequent flyer, guest and renter programs are…
[UPDATE, April 26, 2017: Rocketrip said Carlson Wagonlit Travel, Deem, Ovation Corporate Travel, Sabre and Travel Leaders Corporate joined Concur in its partnership program.] Rocketrip CEO Dan Ruch thinks too few travel managers are advocates for travelers. He said the profession has a policy compliance problem and lacks innovation. His new, big-name clients apparently agree…
Programs like Rocketrip, Upside and TripActions offer new ways for travelers to save their companies money while earning something for themselves. In some cases they earn such benefits by accepting a lower-quality travel experience. But what are the human and productivity costs of these tradeoffs? Recent studies tried to get at the influence of business…
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