New Distribution Capability

An IATA initiative using XML data exchange technology to enhance how airlines sell and market their products, allowing for more personalized and dynamic offers to customers. Here’s our explainer.

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Eric Rhode, Meta
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In Meta’s Spotnana-CWT Pilot, Bug Squashing And Promise

Atlanta — Facebook parent Meta began a pilot with Spotnana this spring in partnership with its incumbent travel management company, CWT. With “many thousands” of travelers in the pilot “around the globe,” the $135 billion social media firm expects a majority of bookings to use the New Distribution Capability by the end of next year….

United Airlines corporate bundles
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NDC Promised Bundles, But All We Got Were Fees, Fare Disparity And Remodeling

The New Distribution Capability is not designed to generate less revenue for airlines. Some argue it’s about increasing yields through upselling and neutered comparison shopping. Many corporate travel buyers’ most notable experiences with NDC are related to surcharges or inaccessible fares. Airlines are using it to reduce distribution costs. One of the purported win-wins is…

Spotnana's Bill Brindle
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Q&A: Spotnana VP Bill Brindle On ‘Flexibility’ For Travel Management Companies

On June 20, Spotnana announced it had agreed with Sabre to allow Spotnana’s corporate and travel management company customers to “access NDC content from an expanded set of airlines” while retaining NDC servicing capabilities, including support for self-service cancellations and exchanges. Reiterating its “neutral and unbiased” commitment, Spotnana stated that TMCs could “source NDC content…

Industry Seeks Happy Medium On Airline Order Change Notifications
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Industry Seeks Happy Medium On Airline Order Change Notifications

As airlines began developing the New Distribution Capability more than a decade ago, they needed a way to communicate flight changes and other events to parties including travel agencies. Global distribution systems have queues for schedule adjustments and the like that agencies routinely deal with; NDC is different because the systems of record are run…

Ben Vinod, author and COO of Charter and Go
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Are You A Travel Industry Wonk? There’s A Book Coming For You

A comprehensive history of travel distribution is hard to find. If you have the spare time, you could plod through the archives of industry trade publications and professional groups. Or you might pick the brains of industry elders; hopefully, they charge you. Revenue management pioneer Ben Vinod aims to help with a book due this…

NDC impacts travel agent productivity

Rethinking Agent Productivity In The NDC Era

How should travel counselor productivity be measured? It’s a key consideration as corporate travel program managers assess their capacity needs. Unfortunately, the answer isn’t straightforward, particularly in light of the expansion of the New Distribution Capability protocol. Transactions involving NDC generally require more time for servicing and, at least for now in some configurations, get…

Airline distribution guide
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Tracking Distribution Programs At Top Business-Focused Airlines (A Guide)

Last updated: Dec. 9, 2024. See an error, omission or need for an addition? Please let us know. American Airlines is reeling in the more aggressive parts of its erstwhile distribution plan, but it’s not abandoning the New Distribution Capability. While other carriers around the globe delay or soften their strategies, they and others are…

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